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Demand & Supply Chain Management Evolution

Supply Chain Insight

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Retailers lopen meer dan een derde van de door klanten geplande uitgaven tijdens piekperiodes mis

Piekperiodes bieden retailers specifieke tijdelijke kansen om hun omzet te verhogen via slimme aanbiedingen. Recent onderzoek door Sapio Research namens supply chain-technologiespecialist Zetes geeft echter aan dat maar liefst 35% van de door klanten geplande uitgaven tijdens piekperiodes misgelopen wordt.


Dit heeft uiteraard ernstige gevolgen voor de resultaten van retailers terwijl voor deze periode juist veel moeite gedaan is qua planning en uitvoering om een zo hoog mogelijke omzet te halen. Maar waarom en hoe worden deze goede verkoopkansen misgelopen?

Efficiënt beheer van aanbiedingen is cruciaal voor een succesvolle piekperiode voor retailers. Uit het onderzoek blijkt echter dat maar liefst 40% van de klanten problemen heeft gehad met een aanbieding en dat daarvan 45% daarom besloot het product niet te kopen. Daar komt nog bij dat een derde van de ondervraagde klanten ertegenaan liep dat de aan

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24 May 2011
Sales and Operations Planning - An ongoing journey to optimised business performance
Since its outset over 20 years ago, Sales and Operations Planning (SOP) has become a widely recognised process for driving business performance and has never been more important than it is today. Recent study supports this by finding that the top objective for organisations in using SOP ...
Daniel Paterson
TXT e-solutions

24 Mar 2011
Driving business performance through Supply Chain Intelligence
For many years now companies have implemented business intelligence (BI) tools and for some BI has delivered powerful results, however too often the focus has been on marketing, sales, customer and financial analysis, and less on operations and supply chain (SC) activities. However, ...
Ilaria Vincenzi
TXT e-solutions

16 Mar 2011
How to keep your promises to customers while keeping inventory levels low?
Let's start with a few questions:
- If one of your customers were to call you today and request information about an order they had placed with your company, could you tell them the status of their order immediately and reliably predict when it will be delivered? ...
Jos Braam

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Last update 1 Feb 2019
Slowest growth of Dutch manufacturing sector since September 2016
   Source: NEVI Netherlands Manufacturing PMI   -  IHS Markit

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