Case Study Detail
Language: English

LONG TAIL SALLY: Providing Maximum Utilisation

 Long Tall Sally
Delivery Time Optimization Logistics Optimization Warehousing

Long Tall Sally, is one of the world’s leading retailers in the specialised fashion industry, headquartered in the UK with offices in Toronto, Canada. Long Tall Sally is the first stop fashion provider of flattering clothes for women 5’8” (173cm) and above. Long Tall Sally partnered with Tall Girl in an effort to expand their North American Business; this led to increased demand in the US market. In 2010 Long Tall Sally required logistics support covering the US Market due to the greater demand for their products and a reduction of delivery time to both stores and web customers.

An additional challenge was included in the Unipart and LTS partnership, which was the requirement for duty avoidance on all items brought into the US, as these products are available for shipment to the Canadian market. Without this avoidance, LTS would have incurred double duty payments.


How We Helped
Deeply understanding the needs of the LTS business, Unipart Logistics was able to draw on its knowledge of the Unipart Way to propose a cost appropriate solution for LTS over and above that of our competitors enabling the reduction in delivery time to the customer. Moreover, included in the Unipart and LTS partnership was a Foreign Trade Zone in our Atlanta DC to enable full duty deferral on all LTS products stored in the US until the time of sale, greatly reducing LTS’s custom’s duty liability and removing the need for the lengthy duty drawback process; over and above LTS obtaining the service improvements to their customers and stores gained by their new US presence.

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