eng
About   |   Newsletter
Demand & Supply Chain Management Evolution


Book Detail



Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis



Publisher: Routledge
Author: Ivan Russo (Author),‎ Ilenia Confente (Author)
Info: 2017, 144 pages

                                                         
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties―particularly suppliers, manufacturers, retailers, dealers, customers―involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature.

Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon.

This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.

 

 

 

 




More Info
(external link)
  
 


 Other books of ROUTLEDGE:


2014


 
Agricultural Supply Chains and the Challenge of Price Risk
 

 
Supply Chain Strategies: Demand Driven and Customer Focused
 

 
Purchasing and Supply Chain Management: A Sustainability Perspective
 


2013


 
Supply Chain Strategies: Demand Driven and Customer Focused
 







 
           Circular Economy     Industry 4.0     Blockchain 

     Internet of Things     Omni Channel 


Join us on


News & Trends
 

Last update 5 Jun 2019
Manufacturing conditions remain sluggish despite uptick in new order growth
   Source: Markit Czech Republic Manufacturing PMI   -  IHS Markit
Netherlands 


Chemicals & Pharmaceuticals

Maximum safety and reliability and reducing the costs for our customers at the same time: we are able to offer the chemical industry an extensive range of chemical logistics services that hardly any other logistics specialist can match. It is our goal to harmonise our services with your specifications in s...


Oracle Study Reveals Global Retailer Anxiety towards Omnichannel Capabilities Ahead of Holiday Season

2018 Mobile Retail Insights Report Reveals Consensus Around Mobile Strategies and Emerging Logistics and Personalization Concerns Global retailers of all sizes have significant concerns over their ability to keep pace...

   

Education
 

Local & Regional Agenda
 


Resources
 
Missed orders reduced by 30% at Dijkgraaf-Reinders

Based in Apeldoorn, The Netherlands, Dijkgraaf-Reinders supplies a complete range of food and non-food items to restaurants, cafes, schools and healthcare organisations. Through implementing Slim4, the catering dist...

JDA Survey Finds Understanding Consumer Behavior Is the Missing Link in Manufacturers' and Retailers' Path to Omni-channel Success

In today’s highly competitive, omni-channel market, companies are realizing the path to success hinges on their ability to understand consumer behavior. Retailers and manufacturers can unlock significant competi...


International Agenda